There’s something about a beautifully made tin box that adds a dimension of quality to the product inside. For Leonard Wasserman, owner of The W Group in Natick, those fancy tins also represent a very successful strategy. His business, CustomTins.biz, is a leader in designing and producing custom tins for discerning retailers around the world.
With colorful graphics and custom embossing, each tin is uniquely designed to add value – whether it’s an upscale product package or a promotional piece with real eye appeal.
“It’s long-term branding at its best,” Leonard says. “Consumers don’t tend to keep a plastic or cardboard box. But they will keep a nicely decorated tin, often for years.”
Leonard’s been in business long enough to know that it takes more than a great-looking tin to succeed year after year.
“Customer satisfaction is our first priority,” he says. “Our computer is never turned off. I’m always there for my clients. They expect quality and service from us and we deliver.”
Delivering that quality at an affordable price means working with manufacturing partners halfway around the globe. But when it comes to his business banking, Leonard prefers to work with a trusted partner right around the corner.
“The customer service at MutualOne Bank is great,” he says. “They treat me like I’m a millionaire. Which is how you should treat people. It’s a wonderful bank.”
Ready for a bank that treats you right? Call Michael Bilinsky today at (508) 532-8305.
Framingham Co-operative Bank and Natick Federal Savings Bank have merged to become MutualOne Bank. While our name has changed, our commitment to local businesses is stronger than ever.
