Taking a shine to local business

Autobright_LogoWhen you need a great car wash, oil change or fill up, Auto Bright Car Care on Hollis Street, Framingham, is your one-stop solution. When second-generation owner Nick Kanieff needed to refinance his company’s debt, MutualOne Bank really came through for him.

A former banker turned second-generation car wash owner, Nick says he shopped the loan package to about 30 banks. “Nearly all of them turned me down,” he recalls, noting that his was a complicated deal, involving lots of “moving parts”—including an environmental cleanup of the car wash site. And this was in the middle of the financial crisis, when capital was scarce.

“MutualOne Bank really stepped up to the plate,” Nick says. “They treated it as a very important deal and gave us a lot of attention. Whenever I had a question, I could pick up the phone and talk to a decision maker right here in the community.”

Nick says it was the smoothest, most cooperative loan process he ever experienced. He says the difference was MutualOne’s emphasis on relationships. “They knew us, they knew our business and they knew that despite the challenges we faced, it was a blip on the radar screen.”

Today, business at Auto Bright is better than ever. And so is his relationship with MutualOne Bank. “I see them all the time. All the people at the bank come to Auto Bright to get their cars washed and their oil changed!”

Ready for a banking partner who takes a genuine shine to your business? Call Michael Bilinsky at 508.532.8305. Learn more about Auto Bright Car Care at www.autobrightcarcare.com.

Raising the tempo on growth

RhythmDanceCoWhen Nicole Newman Kelley decided to make the leap to her own dance studio, she called MutualOne Bank. “The team at MutualOne is wonderful,” Nicole says. “They know me, they know my business, and they have stood by me right from the start. I could not have done this without MutualOne.”

For the young dancers who flock to Rhythm Dance Company in Westborough, it’s an experience that combines fun, self-discipline, and personal growth. For Nicole, it’s the fulfillment of a lifelong dream.

“I always knew I wanted to teach,” says Nicole, a dancer since age three. “It’s so rewarding to watch the growth in the students, whether they are dancing for recreation or are more serious about it.”

Nicole says dance helps kids build self-confidence and poise. But that’s just part of the story. “Our goal is for every student to get into the car after class and say ‘Mom, that was so much fun!’,” she explains. “They build friendships that honestly last forever.”

Nicole’s approach has struck a chord. Since starting the business just a few years ago, Rhythm Dance Company has grown to nearly 400 dancers and a staff of 10 instructors. Now that Rhythm Dance Company is on a roll, Nicole couldn’t be happier. “I get to do what I love every single day. What’s better than that?”

Ready for a banking partner that knows all the right steps?
Call Michael Bilinsky at 508.532.8305. Learn more about Rhythm Dance Company at www.RhythmDanceCo.com.

A Full-Service Institution

Mabardy_GulfDowntown Natick has seen many changes in the past 44 years. But Mabardy’s Gulf Service at 36 South Main Street is still serving customers the way owner Mike Mabardy’s father did when he opened the business in 1968.

“We’re the only full-service station left in town,” Mabardy notes. “We still pump your gas, wash your windshield, and check your oil or tire pressure. A lot of people appreciate having a place where an attendant greets you and waits on you.”

Whether you need a tow, a tune-up or a state inspection, Mabardy’s Gulf has you covered with a team of trained, certified technicians. Some of those employees have been there for decades. “When customers come in, they see the same familiar faces,” Mike says.

“My employees are great. They try to make every customer feel special.”
Giving back to the local community is also a Mabardy family tradition. “My parents were dedicated to helping people and I’ve tried to pass that on,” says Mike, who has children serving in the Natick fire department, police department, and schools.

Given his strong link to the community, Mike says MutualOne Bank is the perfect fit for his business. “They give me the same personal attention I give my customers. And the Natick office is outstanding, making my banking even more convenient.”

Ready for a business bank that knows the meaning of “full service”? Call Michael Bilinsky at 508.532.8305. For more information on Marbardy’s Gulf Service, call 508.655.7578.

Calendar of commercial success

In this age of instant digital communication and short attention spans, there’s one advertising medium that still offers exposure 365 days a year: the calendar on the kitchen wall. “On display every day” is the watchword of Town Planner of MetroWest, publisher of an advertising-supported calendar that reaches homes in seven local communities.

“For businesses trying to reach the local market, the marketing options are limited,” says owner Janet Sheehan Drummey. “The Town Planner Calendar helps businesses reach local customers, without wasting money buying exposure outside their target market.”

Even with today’s technology, Janet says the Town Planner Calendar is relevant and useful to families.

“Surveys show that 85% of families hang the calendar and use it,” she says, noting that it includes a wealth of local information – from school schedules and town events to emergency phone numbers and recycling information. “Families rely on the Calendar to organize their busy lives.”

Janet continues, “Our advertisers are remarkably loyal to the local community. While most market through other media as well, they see the Town Planner as an important vehicle to reach consumers and grow their clientele because it is local, targeted, and cost-effective. It provides the visibility they need to remind local consumers frequently of their goods and services.”

When it comes to managing her business banking, Janet has relied on MutualOne Bank since she started her business 20 years ago.

“My business is community-focused and so is MutualOne Bank,” Janet says. “When I go to the Bank, I know the people and they know me. I really appreciate that community feeling from my business bank.”

Janet sees continued growth for the Town Planner of MetroWest as more local businesses recognize the value of geographically-targeted advertising in tight economic times. And MutualOne Bank will be there to help.

Is business growth on your calendar? Call Michael Bilinsky today at (508) 532-8305. You can reach Janet at (508) 879-7655.

Rock Solid Success

Whether you’re building a custom countertop, a dream vanity or a heavenly hearth, there’s nothing like the ageless beauty of natural stone. And no one knows high-quality stone surfaces like Sudbury Granite & Marble, with four locations in Massachusetts and Connecticut. For owner “Moe” Coelho, finding exciting and exotic new stone offerings is a way of life.

“I pay attention to new trends in the marketplace,” Moe explains. “Then I go to Brazil and personally select materials with new colors and patterns that I can introduce to the U.S. market. I always strive to find something unique.”

Sudbury Granite & Marble does it all – from purchasing raw material at the source to processing and cutting the stone to meet customer requirements and providing custom installation. But that’s not all.

“We also provide our customers with information to help them make the best decision and understand why to select a particular material,” Moe says. “Our priority is to educate the customer to ensure their complete satisfaction for years to come.”

Recently, Sudbury Granite & Marble expanded its capabilities with the purchase of sophisticated, new stone fabricating equipment. And MutualOne Bank provided the commercial financing to make it happen.

“We’re able to introduce new technology to our business because we have MutualOne Bank as a partner,” Moe says. “They believe in our business. This is truly a long-term relationship.”

Ready for a rock-solid banking partner? Call Michael Bilinsky today at (508) 532-8305. For more information on Sudbury Granite & Marble, visit www.sudburygranite.com.

Grow With The Flow

Chances are, you don’t think much about how your water gets to the faucet … or where it goes after the drain. Making sure the waterworks keep working is the life mission of Andy and Jim Russo, co-owners of Russo Brothers, Inc. The Framingham-based company provides water and sewer connections and site development for local municipalities, companies and homeowners.

“We do a lot of our work right here in Framingham,” Andy says. In addition to on-call work for the Town of Framingham, he points to the recent Route 9 rehabilitation project, work at the Shillman House Jewish Community Center and the Framingham Country Club as examples of Russo’s local focus.

That local approach has worked well for Russo Brothers. Jim says the company has gotten busier and bigger each year — but they never lose their commitment to Framingham. And that goes for their business banking, too.

“We do all of our banking with MutualOne Bank,” Andy says. “They’ve actually doubled our working capital, which has increased our growth capacity tremendously.”

The brothers recall that when they first approached the bank, they were just starting out in business. “I don’t know too many banks that would give a couple of 27-year-old kids a half-million-dollar credit line to get going,” Andy says. “They really believed in us. We owe a lot of our success to the way they backed us. We wouldn’t be where we are today without MutualOne Bank.”

Need help getting your business growth flowing? Call Michael Bilinsky today at (508) 532-8305.

Striking Garbage Gold

For Derek Orifice, trash is more than his business . . . it’s his passion. “I really love what I do,” says the 27-year-old owner of Orifice Recycling and Refuse of Natick. “I could talk trash all day!”

That enthusiasm has helped fuel his company’s growth from startup to more than 1200 customers and a fleet of new trucks in just four years. Derek’s formula: exceptional customer service and value.

“I personally train each of my drivers just like I was taught as a kid. My grandfather taught me the importance of keeping customers happy,” Derek explains, noting that his drivers neatly put barrels back in place with the handles facing customers’ homes for easy retrieval.

“Those little things go a long way toward building customer loyalty,” Derek says. “Your service is your contract.” The self-proclaimed “garbologist” says it’s all about serving customers. “When you do good work and treat people well, the word gets around.”

Word has gotten around. Derek was honored as the SBA Young Entrepreneur of the Year for 2011 by the Massachusetts Small Business Administration. “What a cool award that was,” he says. “To be recognized publicly for doing something I love was just fantastic.”

Derek is also happy to recognize those who have helped him, including his business bank, MutualOne Bank. “Whatever you need, they are right there for you,” he says. “Mike Semizoglou is more than a loan officer; he’s a friend I can trust for business advice.”

Ready for a trusted banking partner? Call Michael Semizoglou today at (508) 532-8347. Need to talk trash? Call Derek at (774) 270-2587.

Healthy skin, healthy business

Good skin care is important to both beauty and health. Providing that care to the local community is the mission of Framingham dermatologist Dr. Shahla Asvadi. Her practice, MetroWest Dermatology and Laser Center, has been meeting the medical and cosmetic skin care needs of local residents since 1997.

“We provide a full range of dermatology services, from treatment of skin problems like psoriasis and acne to cosmetic treatments, including Botox® injections,” Dr. Asvadi says. “But everyone who walks in for an appointment receives a skin cancer screening. The health of my patients is paramount.”

Keeping pace with technology is also a priority. That’s why Dr. Asvadi recently purchased a new, state-of-the-art laser treat­ment system.

“The laser is very effective for hair removal, brown spots, blood vessels, and even skin tightening,” Dr. Asvadi explains. “Commercial financing from MutualOne Bank helped make it possible.”

A MutualOne Bank customer since she opened her practice, Dr. Asvadi says the bank is a perfect fit. “I have a local community practice and they are a local community bank,” she says. “They are wonderful to work with and they provide the financing I need in record time.”

That kind of flexibility is important to Dr. Asvadi. “In my practice, we always try to accommodate peoples’ needs,” she says. “MutualOne Bank does the same.”

Ready for a bank committed to the health of your business? Call Michael Bilinsky today at (508) 532-8305.

Personal Service is Never Wasted

Jim Lawrence and his son Keith are not in the trash business; they’re in the people business. Their family business, Lawrence Waste Services of Framingham, has grown steadily by focusing on each and every customer as an individual.

“The big companies have call centers and customers are just a number,” Keith says. “We don’t even have account numbers. We know each of our customers by name. That relationship is very important to us.”

Staying close to customers enables Lawrence Waste Services to deliver waste management solutions that meet their specific needs.

“We don’t take a cookie-cutter approach,” Keith says. “We see ourselves as consultants, helping streamline the efficiency of each customer’s waste and recycling program.”

This personalized approach to business has helped Lawrence Waste Services win customers from the metro Boston area all the way to Rhode Island. To help drive that expansion, the Lawrences have established partnerships with like-minded haulers in other markets.

Keith Lawrence also credits their partnership with MutualOne Bank, which provided the company’s startup financing and continues to serve all their business banking needs.

“I’ve been banking with MutualOne Bank since I was a kid,” says the Framingham native. “They are definitely focused on helping local businesses grow and succeed. They always go the extra step. Other banks call us, but we would never switch.”

Need help hauling your business forward? Call Michael Bilinsky today at
(508) 532-8305. For more information on Lawrence Waste Services, visit www.lawrencewasteservices.com.

Brewing success in a competitive market

If you’ve had a particularly rich, delicious cup of coffee lately, there’s a good chance it came from Hogan Brothers Coffee Roasters. The Framingham company sells high-quality specialty coffees to fine retailers throughout the Northeast. But co-owner Jim Hogan, who founded the company with his brother Jay 16 years ago, says it takes more than beans and a roaster to succeed in the wholesale coffee trade.

“You have to offer the highest quality product and fantastic service,” he says. “We service our customers unlike anyone else. Once we have a customer, we keep them forever. They’re like part of the family.”

In today’s competitive coffee market, Jim says you have to go above and beyond – especially when you’re a small company going up against the big guys.

“We do absolutely anything to ensure our customers get exactly what they want. We set the bar high so the competition can’t come close,” Jim says, adding that Hogan Brothers has something else going for them. “People today are interested in buying from local vendors. That’s one reason we have maintained our regional focus on the Northeast.”

The Hogan Brothers also prefer dealing with local partners. That’s why they recently switched their business banking to MutualOne Bank.

“We are always thinking about what else we can do to help the customer. MutualOne Bank does business the same way,” he says. “They really walk the walk. It’s a perfect fit for our business.”

Brewing up your own plans for robust business growth? Call Michael Bilinsky today at (508) 532-8305. For more information on Hogan Brothers Coffee, visit www.hoganbrotherscoffee.com.